Ushbu ishga iqtibos qilgan ishlar

3 ta ish

Ish: A higher-order model of consumer brand engagement and its impact on loyalty intentions

1. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   BobDigital Marketing and Social MediaTourism, hospitality & event management20241 iqtibos

   ABIABI:AkademIndex/openalex/2024.chapter.000106

2. Customer Centricity Orientation in Artificial Intelligence of Things (AIoT)

   Ree Chan Ho, Meiyi Li, Minh Tung Tran +3

   BobConsumer Retail Behavior StudiesAdvances in marketing, customer relationship management, and e-services book series20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.chapter.000159

3. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

   Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

   MaqolaInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001692