Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust

1. Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

   Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2

   MaqolaConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.002428

2. The influence of chatbot social presence and media appeal on brand likability and usage intention: Evidence from Coffeehouse brands

   Blend Ibrahim, Razan Awadallah Awwad, Joe Hazzam +2

   MaqolaAI in Service InteractionsJournal of Foodservice Business Research20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.010916