Ushbu ishga iqtibos qilgan ishlar

3 ta ish

Ish: Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

1. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   BobDigital Marketing and Social MediaTourism, hospitality & event management20241 iqtibos

   ABIABI:AkademIndex/openalex/2024.chapter.000106

2. Influence of augmented reality on purchase intention

   Anitha Nallasivam, Prabha Kiran

   MaqolaConsumer Retail Behavior StudiesJournal of Management and Science20220 iqtibos

   ABIABI:AkademIndex/openalex/2022.article.010490

3. Seeing Is Believing: The Role of Visual Content in Shaping Tourist Engagement and Attachment

   Shahid Rasool, Catherine Prentice, Muhammad Zeshan +1

   MaqolaDiverse Aspects of Tourism ResearchInternational Journal of Tourism Research20260 iqtibos

   ABIABI:AkademIndex/openalex/2026.article.001175