Lee-Chea Hiew

1 works

Faculty of Business and Management, UCSI University, Sarawak, Malaysia

1. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

   Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman +3

   ArticleDigital Marketing and Social MediaCogent Business & Management20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000273