Leena Jenefa

2 works

Hindustan Institute of Technology and Science,School of Management,Chennai,India

1. Impact of AI for Online Shopping through Enhancing Personalised Recommendations

   Mani Jayakumar, Ashok Kumar S, K.Chandu Venkata Satya Sai Ganesh - +3

   ArticleImpact of AI and Big Data on Business and Society20240 citations

   ABIABI:AkademIndex/openalex/2024.article.003150

2. Social Media Advertising as a Marketing Tool

   Leena Jenefa, M. Jayakumar, C. N. Vidya Lakshmi +3

   ChapterDigital Marketing and Social Media20250 citations

   ABIABI:AkademIndex/openalex/2025.chapter.000167