Lucia Vilčeková

1 works

Department of Marketing and Commerce, Faculty of Management, Comenius University Bratislava, Odbojárov 10, 820 05, Bratislava, Slovakia

1. Analysis of the Most Common Mass Communication Tools of Marketing Communication Respecting the Criteria of Sustainability Within Tourism Industry

   Odil Radjabov, Katarína Gubíniová, Lucia Vilčeková +1

   ChapterDigital Marketing and Social MediaStudies in systems, decision and control20253 citations

   ABIABI:AkademIndex/openalex/2025.chapter.000012