Chapter

Analysis of the Most Common Mass Communication Tools of Marketing Communication Respecting the Criteria of Sustainability Within Tourism Industry

Odil RadjabovBukhara State University, M. Iqbol Street 11, Bukhara, UzbekistanKatarína GubíniováDepartment of Marketing and Commerce, Faculty of Management, Comenius University Bratislava, Bratislava, SlovakiaLucia VilčekováDepartment of Marketing and Commerce, Faculty of Management, Comenius University Bratislava, Odbojárov 10, 820 05, Bratislava, SlovakiaKatarína RemiašDepartment of Marketing and Commerce, Faculty of Management, Comenius University Bratislava, Odbojárov 10, 820 05, Bratislava, Slovakia

Studies in systems, decision and controlbook series2025en

ABI

Abstract

No abstract available.

Topics

Digital Marketing and Social Media Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification

Identifiers

DOI: 10.1007/978-3-031-80935-4_14

Citations and references

Cited by 3 24 references

Metrics — AkademScholar · Coming soon