Wang Bo

1 works

Graduate Business School, UCSI University , ,

1. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   ArticleTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing20250 citations

   ABIABI:AkademIndex/openalex/2025.article.001145