Ian Phau

3 works

Faculty of Business and Law, Curtin University, Perth, Australia

1. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

   Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

   ArticleVirtual Reality Applications and ImpactsJournal of Computer Information Systems202310 citations

   ABIABI:AkademIndex/openalex/2023.article.000001

2. Banking in the metaverse: a new frontier for financial institutions

   Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

   ArticleVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000040

3. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   ArticleTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing20250 citations

   ABIABI:AkademIndex/openalex/2025.article.001145