Hon Tat Huam

1 works

Faculty of Business, City University of Macau , ,

1. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   ArticleDigital Marketing and Social MediaBritish Food Journal20250 citations

   ABIABI:AkademIndex/openalex/2025.article.002300