Risidaxshinni Kumarusamy

2 works

Putra Business School , ,

1. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   ArticleDigital Marketing and Social MediaBritish Food Journal20250 citations

   ABIABI:AkademIndex/openalex/2025.article.002300

2. Future Trends and Research Directions in Green Manufacturing

   Prio Utomo, Tat‐Huei Cham, Ahsan Anwar +2

   ChapterEnergy Efficiency and Management20250 citations

   ABIABI:AkademIndex/openalex/2025.chapter.000561