Journal of Contemporary Marketing Science

1 works

Journal · ISSN 2516-7480

1. Decoding E-WOM’s role in financial purchase: insights on information, facilitation and argument quality

   Muddasar Ghani Khwaja, Alhamzah F. Abbas, Syed Muhammad Taqi Zaidi +1

   ArticleDigital Marketing and Social MediaJournal of Contemporary Marketing Science20250 citations

   ABIABI:AkademIndex/openalex/2025.article.014572