Alhamzah F. Abbas

2 works

Universiti Teknologi Malaysia Faculty of Management, , Johor Bahru,

1. Market mavenism, tourists’ co-creation experience, loyalty, vaxication intention: mediating role of travel incentives in the post-COVID-19 environment

   Alhamzah F. Abbas, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   ArticleDigital Marketing and Social MediaConsumer Behavior in Tourism and Hospitality20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000580

2. Decoding E-WOM’s role in financial purchase: insights on information, facilitation and argument quality

   Muddasar Ghani Khwaja, Alhamzah F. Abbas, Syed Muhammad Taqi Zaidi +1

   ArticleDigital Marketing and Social MediaJournal of Contemporary Marketing Science20250 citations

   ABIABI:AkademIndex/openalex/2025.article.014572