Amir Zaib Abbasi

2 works

IRC for Finance and Digital Economy, KFUPM Business School, King Fahd University of Petroleum & Minerals, Dhahran, Saudi Arabia

1. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   ChapterDigital Marketing and Social MediaTourism, hospitality & event management20241 citations

   ABIABI:AkademIndex/openalex/2024.chapter.000106

2. Market mavenism, tourists’ co-creation experience, loyalty, vaxication intention: mediating role of travel incentives in the post-COVID-19 environment

   Alhamzah F. Abbas, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   ArticleDigital Marketing and Social MediaConsumer Behavior in Tourism and Hospitality20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000580