Muhammad Imran

1 works

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan

1. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   ChapterDigital Marketing and Social MediaTourism, hospitality & event management20241 citations

   ABIABI:AkademIndex/openalex/2024.chapter.000106