Chapter

Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

Muhammad ImranShaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, PakistanMuddasar Ghani KhwajaKeele Business School, Keele University, Newcastle under Lyme, UKAmir Zaib AbbasiIRC for Finance and Digital Economy, KFUPM Business School, King Fahd University of Petroleum & Minerals, Dhahran, Saudi ArabiaAthar HameedSchool of Business and Economics, Westminster International University, Tashkent, Uzbekistan

Tourism, hospitality & event managementbook series2024en

ABI

Abstract

No abstract available.

Topics

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty

Identifiers

DOI: 10.1007/978-3-031-59535-6_15

Citations and references

Cited by 1 99 references

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