Article

ANALYZING THE LANGUAGE OF PRINT AND TELEVISION ADVERTISING: A COMPREHENSIVE STUDY

Mirzatojiyeva Mushtari Karimjonovna The student of masters degree Namangan State Pedagogical Institute Uzbek language and literature; Russian language and literature field in foreign language groups

Zenodo (CERN European Organization for Nuclear Research)repository2023en

ABI

Abstract

Language plays a crucial role in shaping the effectiveness and impact of advertising campaigns across various mediums. This article aims to explore the language used in print and television advertising and analyze its influence on consumer behavior. By examining the key linguistic strategies employed, we can gain insights into how advertisers craft messages to captivate and persuade their target audience.

Topics

Impact of AI and Big Data on Business and Society Technology Adoption and User Behaviour Digital Marketing and Social Media

Identifiers

DOI: 10.5281/zenodo.8001278

Citations and references

Cited by 00 references

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