Works citing this work

5 works

Work: The Commitment-Trust Theory of Relationship Marketing

1. Typologie des Marketing-Management

   Andreas Seifert

   BookCorporate Governance and ManagementPeter Lang D eBooks20030 citations

   ABIABI:AkademIndex/openalex/2003.book.000004

2. The effect of web communities on consumers' initial trust in B2C e‐commerce websites

   Malaika Brengman, Farhod Karimov

   ArticleDigital Marketing and Social MediaManagement Research Review20120 citations

   ABIABI:AkademIndex/openalex/2012.article.000002

3. What Determines Tourist Adoption of Hotel Websites for Online Hotel Bookings?

   Suman Lata, Anil Kumar

   ArticleDigital Marketing and Social MediaInternational Journal of Asian Business and Information Management20210 citations

   ABIABI:AkademIndex/openalex/2021.article.001790

4. New Challenges of Learning Accounting With Artificial Intelligence: The Role of Innovation and Trust in Technology

   Ayatulloh Michael Musyaffi, Bobur Sobirov Baxtishodovich, Bambang Afriadi +3

   ArticleTechnology Adoption and User BehaviourEuropean Journal of Educational Research20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000526

5. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   ArticleDigital Marketing and Social MediaBritish Food Journal20250 citations

   ABIABI:AkademIndex/openalex/2025.article.002300