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Work: How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2
ArticleConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 citationsABI