Ушбу ишга иқтибос қилган ишлар

4 та иш

Иш: Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis

1. Is face and information availability important in green purchasing among young consumers?

   Yanyan Zhang, Tat‐Huei Cham, Chuen Khee Pek +1

   МақолаEnvironmental Sustainability in BusinessHumanities and Social Sciences Communications20244 иқтибос

   ABIABI:AkademIndex/openalex/2026.other.045871

2. A strategic roadmap to overcome blockchain technology barriers for sustainable construction: A deep learning-based dual-stage SEM-ANN approach

   Atul Kumar Singh, V. R. Prasath Kumar, Muhammad Shoaib +2

   МақолаBlockchain Technology Applications and SecurityTechnological Forecasting and Social Change20230 иқтибос

   ABIABI:AkademIndex/openalex/2023.article.000057

3. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   БобDigital Marketing and Social MediaStudies in computational intelligence20230 иқтибос

   ABIABI:AkademIndex/openalex/2023.chapter.000132

4. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   МақолаTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001145