Ушбу ишга иқтибос қилган ишлар

2 та иш

Иш: What makes followers loyal? The role of influencer interactivity in building influencer brand equity

1. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   БобDigital Marketing and Social MediaTourism, hospitality & event management20241 иқтибос

   ABIABI:AkademIndex/openalex/2024.chapter.000106

2. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   МақолаTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001145