Rajan Varadarajan

2 ta ish

Texas A&M University

1. Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions

   Rajan Varadarajan, Roman Welden, S. Arunachalam +2

   Maqola20213 iqtibos

   ABIABI:AkademIndex/2026.other.091175

2. Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises

   Rajan Varadarajan

   Maqola20092 iqtibos

   ABIABI:AkademIndex/2026.other.737745