S. Arunachalam

1 ta ish

Indian School of Business

1. Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions

   Rajan Varadarajan, Roman Welden, S. Arunachalam +2

   Maqola20213 iqtibos

   ABIABI:AkademIndex/2026.other.091175