Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions

Rajan VaradarajanMays Business School at Texas A&M University, College Station, TX, USARoman WeldenUniversity of Tennessee, Knoxville, USAS. ArunachalamIndian School of Business, Hyderabad, IndiaMichael HaenleinUniversity of Liverpool Management School at the University of Liverpool, Liverpool, UKShaphali GuptaMICA, Ahmedabad, India

2021en

Ochiq kirish: yoʻq

ABI

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Annotatsiya mavjud emas.

Identifikatorlar

DOI: 10.1016/j.ijresmar.2021.09.002

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