Michael Haenlein

6 ta ish

University of Liverpool

1. Users of the world, unite! The challenges and opportunities of Social Media

   Andreas Kaplan, Michael Haenlein

   Maqola200914 iqtibos

   ABIABI:AkademIndex/2026.other.023428

2. A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence

   Michael Haenlein, Andreas Kaplan

   Maqola201910 iqtibos

   ABIABI:AkademIndex/2026.other.067814

3. Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence

   Andreas Kaplan, Michael Haenlein

   Maqola20189 iqtibos

   ABIABI:AkademIndex/2026.other.397655

4. An empirical comparison of the efficacy of covariance-based and variance-based SEM

   Werner Reinartz, Michael Haenlein, Jörg Henseler

   Maqola20094 iqtibos

   ABIABI:AkademIndex/2026.other.469458

5. Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions

   Rajan Varadarajan, Roman Welden, S. Arunachalam +2

   Maqola20213 iqtibos

   ABIABI:AkademIndex/2026.other.091175

6. Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.

   Michael Haenlein, Ertan Anadol, Tyler Farnsworth +3

   Maqola20202 iqtibos

   ABIABI:AkademIndex/2026.other.403117