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57 ta ish

Ish: “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

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  7. Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis

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  11. Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

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  12. Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle

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  13. Understanding the brand and website effects of online loyalty: a mediation perspective

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  14. How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships

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  15. E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism

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  18. What makes followers loyal? The role of influencer interactivity in building influencer brand equity

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  19. Social media influencer marketing: A systematic review, integrative framework and future research agenda

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