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132 ta ish

Ish: Exploring the interplay of enjoyment and practicality’s dimensions: youths’ purchase intention in augmented reality shopping platforms

  1. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

    Claes Fornell, David F. Larcker

    Maqola1981107 iqtibos
    ABI

  2. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

    Fred D. Davis

    MaqolaOchiq kirish198973 iqtibos
    ABI

  3. Antecedents of Organizational Citizenship Behavior and the Mediating Effect of Organization Commitment in the Hotel Industry

    Jue Xin Tan, Tat‐Huei Cham, Dahlia Zawawi +1

    MaqolaOchiq kirish201913 iqtibos
    ABI

  4. Should I buy or not? Revisiting the concept and measurement of panic buying

    Tat‐Huei Cham, Boon Liat Cheng, Yoon-Heng Lee +1

    MaqolaOchiq kirish202212 iqtibos
    ABI

  5. The partial least squares approach for structural equation modeling.

    Wynne W. Chin

    Maqola199811 iqtibos
    ABI

  6. Assessing Construct Validity in Organizational Research

    Richard P. Bagozzi, Youjae Yi, Lynn W. Phillips

    Maqola199110 iqtibos
    ABI

  7. Digitalization and its impact on contemporary marketing strategies and practices

    Tat‐Huei Cham, Jun‐Hwa Cheah, Mumtaz Ali Memon +2

    MaqolaOchiq kirish20229 iqtibos
    ABI

  8. Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐ and <scp>after‐service</scp> consumption perspective

    Tat‐Huei Cham, Yet‐Mee Lim, Μαριάννα Σιγάλα

    Maqola20218 iqtibos
    ABI

  9. Knowledge Management: An Organizational Capabilities Perspective

    Andrew H. Gold, Arvind Malhotra, Albert H. Segars

    Maqola20018 iqtibos
    ABI

  10. Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

    Xiu-Ming Loh, Voon‐Hsien Lee, Lai-Ying Leong +4

    MaqolaDigital Marketing and Social MediaJournal of Business Research20237 iqtibos
    ABI

  11. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

    Angella J. Kim, Eunju Ko

    Maqola20116 iqtibos
    ABI

  12. Social media marketing in the digital age: empower consumers to win big?

    Sajjaad Moedeen, Eugene Cheng‐Xi Aw, Mohammad Abdallah Ali Alryalat +4

    Maqola20235 iqtibos
    ABI

  13. Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

    Mark Yi‐Cheon Yim, Shu‐Chuan Chu, Paul Sauer

    Maqola20175 iqtibos
    ABI

  14. Go digital: can the money-gift function promote the use of e-wallet apps?

    Xin‐Jean Lim, Phillip Ngew, Jun‐Hwa Cheah +2

    Maqola20224 iqtibos
    ABI

  15. Hedonic and utilitarian motivations for online retail shopping behavior

    Terry L. Childers, Christopher L. Carr, Joann Peck +1

    Maqola20014 iqtibos
    ABI

  16. A virtual market in your pocket: How does mobile augmented reality (MAR) influence consumer decision making?

    Hong Qin, Daniel A. Peak, Victor R. Prybutok

    Maqola20203 iqtibos
    ABI

  17. Sarlavhasiz

    Boshqa3 iqtibos
    ABI

  18. Omnichannel promotions and their effect on customer satisfaction

    Angelica Blom, Fredrik Lange, Ronald L. Hess

    MaqolaOchiq kirish20213 iqtibos
    ABI

  19. Sarlavhasiz

    Boshqa3 iqtibos
    ABI

  20. What is XR? Towards a Framework for Augmented and Virtual Reality

    Philipp A. Rauschnabel, Reto Felix, Chris Hinsch +2

    Maqola20223 iqtibos
    ABI

  21. Understanding the use of Virtual Reality in Marketing: A text mining-based review

    Sandra María Correia Loureiro, João Guerreiro, Sara Eloy +2

    Maqola20183 iqtibos
    ABI

  22. How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions

    Alexandra Rese, Daniel Baier, Andreas Geyer-Schulz +1

    Maqola20163 iqtibos
    ABI

  23. Sarlavhasiz

    Boshqa3 iqtibos
    ABI

  24. Sarlavhasiz

    Boshqa2 iqtibos
    ABI

  25. Sarlavhasiz

    Boshqa2 iqtibos
    ABI