Ushbu ishga iqtibos qilgan ishlar

3 ta ish

Ish: Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage

1. Counteracting the Impact of Online Fake News on Brands

   Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

   MaqolaMisinformation and Its ImpactsJournal of Computer Information Systems20235 iqtibos

   ABIABI:AkademIndex/2023.article.000414

2. Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective

   Vasudevan Moorthy, Prabha Kiran, Jayanta Banerjee +1

   MaqolaOAOchiq kirishSMEs Development and Digital MarketingInternational Journal of Electronic Commerce Studies20220 iqtibos

   ABIABI:AkademIndex/2022.article.000762

3. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   MaqolaDigital Marketing and Social MediaJournal of Marketing Analytics20230 iqtibos

   ABIABI:AkademIndex/2023.article.000452