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Ish: Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

  1. Gamification in theory and action: A survey

    Katie Seaborn, Deborah I. Fels

    Maqola20142 iqtibos
    ABI

  2. What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement

    Chia‐Chen Chen, Yi‐Chen Lin

    Maqola20172 iqtibos
    ABI

  3. Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing

    Xiabing Zheng, Jinqi Men, Feng Yang +1

    Maqola20192 iqtibos
    ABI

  4. The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

    Kai Kang, Jinxuan Lu, Lingyun Guo +1

    Maqola20202 iqtibos
    ABI

  5. Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps

    Xin‐Jean Lim, Jun‐Hwa Cheah, Siew Imm Ng +2

    Maqola20202 iqtibos
    ABI

  6. How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective

    You Li, Xiaolin Li, Jiali Cai

    Maqola20212 iqtibos
    ABI

  7. Enhancing consumers' pro-environmental purchase intentions: the moderating role of environmental concern

    Francesca De Canio, Elisa Martinelli, Emiro Endrighi

    Maqola20212 iqtibos
    ABI

  8. Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

    Lingyun Guo, Xiayu Hu, Jinxuan Lu +1

    Maqola20212 iqtibos
    ABI

  9. How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

    Junlan Ming, Zeng Jianqiu, Muhammad Bilal +2

    Maqola20212 iqtibos
    ABI

  10. Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory

    Claes Fornell, Fred L. Bookstein

    Maqola19822 iqtibos
    ABI

  11. How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender

    Xinjia Tong, Yuangao Chen, Shasha Zhou +1

    Maqola20222 iqtibos
    ABI

  12. Impulse buying: A systematic literature review and future research directions

    Artem Redine, Sameer Deshpande, Charles Jebarajakirthy +1

    Maqola20222 iqtibos
    ABI

  13. Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium

    Tao Zha, Eugene Cheng‐Xi Aw, Omkar Dastane +1

    Maqola20232 iqtibos
    ABI

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