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Ish: The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing
From Multi-Channel Retailing to Omni-Channel Retailing
Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman
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Roland T. Rust, Anthony J. Zahorik
Maqola19932 iqtibosABI