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57 ta ish

Ish: “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

  1. Common Method Bias in PLS-SEM

    Ned Kock

    Maqola201525 iqtibos
    ABI

  2. Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism

    Tat‐Huei Cham, Jun‐Hwa Cheah, Hiram Ting +1

    Maqola20218 iqtibos
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  3. An approach to environmental psychology

    Albert Mehrabian, James A. Russell

    Kitob19748 iqtibos
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  4. Multivariate data analysis : a global perspective

    Joseph F. Hair

    Kitob20107 iqtibos
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  5. Research Methods for Business Students

    Maqola20006 iqtibos
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  6. Is face and information availability important in green purchasing among young consumers?

    Yanyan Zhang, Tat‐Huei Cham, Chuen Khee Pek +1

    MaqolaEnvironmental Sustainability in BusinessHumanities and Social Sciences Communications20244 iqtibos
    ABI

  7. Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis

    Guoqiang Wang, Garry Wei‐Han Tan, Yun-Peng Yuan +2

    Maqola20214 iqtibos
    ABI

  8. Go digital: can the money-gift function promote the use of e-wallet apps?

    Xin‐Jean Lim, Phillip Ngew, Jun‐Hwa Cheah +2

    Maqola20223 iqtibos
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  9. Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA

    Eugene Cheng‐Xi Aw, Garry Wei‐Han Tan, Stephanie Hui‐Wen Chuah +2

    Maqola20223 iqtibos
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  10. Multivariate Data Analysis

    Astrid Jourdan, Dominique Laffly

    Boshqa20203 iqtibos
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  11. Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

    Lingyun Guo, Xiayu Hu, Jinxuan Lu +1

    Maqola20212 iqtibos
    ABI

  12. Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle

    Marina Leban, Thyra Uth Thomsen, Sylvia von Wallpach +1

    Maqola20202 iqtibos
    ABI

  13. Understanding the brand and website effects of online loyalty: a mediation perspective

    Amy Wong, Mehruba Haque

    Maqola20212 iqtibos
    ABI

  14. How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships

    Arif Ashraf, Irfan Hameed, Shanawar Saeed

    Maqola20232 iqtibos
    ABI

  15. E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism

    Ibrahim Al Nawas, Shadi Altarifi, Nabil Ghantous

    Maqola20212 iqtibos
    ABI

  16. What makes followers loyal? The role of influencer interactivity in building influencer brand equity

    Sung-Hee Jun, Jisu Yi

    Maqola20202 iqtibos
    ABI

  17. Social media influencer marketing: A systematic review, integrative framework and future research agenda

    Demetris Vrontis, Anna Makrides, Michael Christofi +1

    Maqola20212 iqtibos
    ABI

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