Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

1. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

   Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

   MaqolaConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.000027

2. Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

   Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2

   MaqolaConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.002428