Ushbu ishga iqtibos qilgan ishlar

3 ta ish

Ish: Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

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   ABIABI:AkademIndex/openalex/2020.article.000161

2. Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

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   ABIABI:AkademIndex/openalex/2024.article.002428

3. How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study

   Mei Kei Leong, Kian Yeik Koay

   MaqolaEnvironmental Sustainability in BusinessActa Psychologica20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001449