Works citing this work

3 works

Work: Antecedents and consequences of trust in online product recommendations

1. Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty

   Prashant Chaudhary, Prabha Kiran, Nilesh Kate +1

   ArticleConsumer Retail Behavior StudiesJournal of Information and Optimization Sciences20221 citations

   ABIABI:AkademIndex/openalex/2022.article.000756

2. The effect of web communities on consumers' initial trust in B2C e‐commerce websites

   Malaika Brengman, Farhod Karimov

   ArticleDigital Marketing and Social MediaManagement Research Review20120 citations

   ABIABI:AkademIndex/openalex/2012.article.000002

3. Building Trust in eCommerce

   Farhod Karimov

   ArticleDigital Marketing and Social MediaInternational Journal of Technology Diffusion20210 citations

   ABIABI:AkademIndex/openalex/2021.article.010793