Works citing this work

5 works

Work: Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

1. Antecedents of brand equity on halal tourism destination

   Alexander Preko, Iddrisu Mohammed, Azizbek Allaberganov

   ArticleHalal products and consumer behaviorJournal of Islamic marketing20210 citations

   ABIABI:AkademIndex/openalex/2021.article.000202

2. Creative destination, creative cultural experience, and destination brand self-congruence (DBSC)

   Rasoul Shahabi Sorman Abadi, Zahed Ghaderi, Maryam Soltaninasab +3

   ArticleDiverse Aspects of Tourism ResearchJournal of Policy Research in Tourism Leisure and Events20220 citations

   ABIABI:AkademIndex/openalex/2022.article.000170

3. Experiences of foreign countries in food brand evaluation

   S. Eshmatov, M.M. Xalikova, D.SH. Rahmatov

   ArticleCulinary Culture and Tourism20220 citations

   ABIABI:AkademIndex/openalex/2022.article.006753

4. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

   Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman +3

   ArticleDigital Marketing and Social MediaCogent Business & Management20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000273

5. Using Innovative Marketing Strategies to Increase the Effectiveness of the Activities of Grape-Growing Enterprises

   Diyora Usmonova

   ArticleDigital Marketing and Social MediaInternational Journal of Social Science Research and Review20230 citations

   ABIABI:AkademIndex/openalex/2023.article.008310