Works citing this work

2 works

Work: Building customer-based brand equity : a blueprint for creating strong brands

1. Antecedents of brand equity on halal tourism destination

   Alexander Preko, Iddrisu Mohammed, Azizbek Allaberganov

   ArticleHalal products and consumer behaviorJournal of Islamic marketing20210 citations

   ABIABI:AkademIndex/openalex/2021.article.000202

2. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   ArticleDigital Marketing and Social MediaBritish Food Journal20250 citations

   ABIABI:AkademIndex/openalex/2025.article.002300