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4 works

Work: Toward a More Robust Theory and Measure of Social Presence: Review and Suggested Criteria

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    Gulnara Z. Karimova

    ChapterAI in Service InteractionsSpringerBriefs in computer science20251 citations
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  2. Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse

    Kim Mee Chong, Tat‐Huei Cham, Evan Lau +2

    ChapterVirtual Reality Applications and ImpactsStudies in computational intelligence20230 citations
    ABI

  3. Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

    Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2

    ArticleConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 citations
    ABI

  4. The influence of chatbot social presence and media appeal on brand likability and usage intention: Evidence from Coffeehouse brands

    Blend Ibrahim, Razan Awadallah Awwad, Joe Hazzam +2

    ArticleAI in Service InteractionsJournal of Foodservice Business Research20250 citations
    ABI