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Works citing this work
1 works
Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector
Muhammad Imran
,
Muddasar Ghani Khwaja
,
Amir Zaib Abbasi
+1
Chapter
Digital Marketing and Social Media
Tourism, hospitality & event management
2024
1 citations
ABI
ABI:AkademIndex/openalex/2024.chapter.000106