Digital Marketing and Social Media
Работ: 278
Market mavenism, tourists’ co-creation experience, loyalty, vaxication intention: mediating role of travel incentives in the post-COVID-19 environment
Alhamzah F. Abbas, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1
СтатьяDigital Marketing and Social MediaConsumer Behavior in Tourism and Hospitality2023Цитирований: 0ABIAn Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia
Samshul Amry Abdul Latif, Asmat‐Nizam Abdul‐Talib, Mazni Saad +2
СтатьяConsumer Behavior in Brand Consumption and IdentificationJournal of International Consumer Marketing2023Цитирований: 0ABI