Работы, на которые ссылается эта работа

Работ: 90

Работа: Marketing analytics: The bridge between customer psychology and marketing decision‐making

How to conduct a bibliometric analysis: An overview and guidelines
Naveen Donthu, Satish Kumar, Debmalya Mukherjee +2
Статья2021Цитирований: 26
ABI
Software survey: VOSviewer, a computer program for bibliometric mapping
Nees Jan van Eck, Ludo Waltman
Статья2009Цитирований: 20
ABI
Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models
Kristopher J. Preacher, Andrew F. Hayes
Статья2008Цитирований: 17
ABI
Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
Justin Paul, Weng Marc Lim, Aron O’Cass +2
Статья2021Цитирований: 9
ABI
Setting the future of digital and social media marketing research: Perspectives and research propositions
Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes +15
Статья2020Цитирований: 8
ABI
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang +25
Статья2022Цитирований: 6
ABI
Digitalization and its impact on contemporary marketing strategies and practices
Tat‐Huei Cham, Jun‐Hwa Cheah, Mumtaz Ali Memon +2
Статья2022Цитирований: 6
ABI
How artificial intelligence will change the future of marketing
Thomas H. Davenport, Abhijit Guha, Dhruv Grewal +1
Статья2019Цитирований: 5
ABI
Literature reviews as independent studies: guidelines for academic practice
Sascha Kraus, Matthias Breier, Weng Marc Lim +12
Статья2022Цитирований: 5
ABI
A bibliometric retrospection of marketing from the lens of psychology: Insights from <i>Psychology & Marketing</i>
Naveen Donthu, Satish Kumar, Debidutta Pattnaik +1
Статья2021Цитирований: 4
ABI
BIBLIOGRAPHIC COUPLING
JOHN MARTYN
Статья1964Цитирований: 4
ABI
Big Data consumer analytics and the transformation of marketing
Sunil Erevelles, Nobuyuki Fukawa, Linda E.Swayne
Статья2015Цитирований: 3
ABI
How to improve firm performance using big data analytics capability and business strategy alignment?
Shahriar Akter, Samuel Fosso Wamba, Angappa Gunasekaran +2
Статья2016Цитирований: 3
ABI
A strategic framework for artificial intelligence in marketing
Ming‐Hui Huang, Roland T. Rust
Статья2020Цитирований: 3
ABI
Franchising research on emerging markets: Bibliometric and content analyses
Vanessa Pilla Galetti Bretas, Ilan Alon
Статья2021Цитирований: 3
ABI
Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness
Nripendra P. Rana, Sheshadri Chatterjee, Yogesh K. Dwivedi +1
Статья2021Цитирований: 3
ABI
Past, present, and future of customer engagement
Weng Marc Lim, Tareq Rasul, Satish Kumar +1
Статья2021Цитирований: 3
ABI
Religion as a social shaping force in entrepreneurship and business: Insights from a technology-empowered systematic literature review
Satish Kumar, Saumyaranjan Sahoo, Weng Marc Lim +1
Статья2021Цитирований: 3
ABI
Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’
Weng Marc Lim, Satish Kumar, Faizan Ali
Статья2022Цитирований: 3
ABI
Evolution and trends in consumer behaviour: Insights from <i>Journal of Consumer Behaviour</i>
Weng Marc Lim, Satish Kumar, Nitesh Pandey +2
Статья2022Цитирований: 3
ABI
The Service Revolution and the Transformation of Marketing Science
Roland T. Rust, Ming‐Hui Huang
Статья2014Цитирований: 2
ABI
Marketing Analytics for Data-Rich Environments
Michel Wedel, P.K. Kannan
Статья2016Цитирований: 2
ABI
The Role of Big Data and Predictive Analytics in Retailing
Eric T. Bradlow, Manish Gangwar, Praveen K. Kopalle +1
Статья2017Цитирований: 2
ABI
Emerging technologies and analytics for a new era of value-centered marketing in healthcare
Ritu Agarwal, Michelle Dugas, Guodong Gao +1
Статья2019Цитирований: 2
ABI
Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys
Hyoryung Nam, P.K. Kannan
Статья2020Цитирований: 2
ABI