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10 та иш

Иш: Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

  1. Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Study

    Prio Utomo, Tat‐Huei Cham, Chuen Khee Pek +1

    БобAugmented Reality ApplicationsStudies in computational intelligence20233 иқтибос
    ABI

  2. Banking in the metaverse: a new frontier for financial institutions

    Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

    МақолаVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20232 иқтибос
    ABI

  3. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

    Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi +4

    МақолаVirtual Reality Applications and ImpactsAnnals of Operations Research20232 иқтибос
    ABI

  4. Virtual reality in tourism: adoption scepticism and resistance

    Tat‐Huei Cham, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

    МақолаVirtual Reality Applications and ImpactsTourism Review20232 иқтибос
    ABI

  5. Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse

    Kim Mee Chong, Tat‐Huei Cham, Evan Lau +2

    БобVirtual Reality Applications and ImpactsStudies in computational intelligence20230 иқтибос
    ABI

  6. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

    Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

    БобDigital Marketing and Social MediaStudies in computational intelligence20230 иқтибос
    ABI

  7. The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

    Melvin Sin-Yon Tie, Winnie Poh-Ming Wong, Tat‐Huei Cham +1

    БобDigital Marketing and Social MediaStudies in computational intelligence20230 иқтибос
    ABI

  8. Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda

    Μαριάννα Σιγάλα, Keng‐Boon Ooi, Garry Wei‐Han Tan +10

    МақолаAI in Service InteractionsJournal of Hospitality and Tourism Management20240 иқтибос
    ABI

  9. Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for it?

    Teck Choon Teo, Alisher Sulaymonov

    ПрепринтVirtual Reality Applications and ImpactsSSRN Electronic Journal20240 иқтибос
    ABI

  10. BREAKING THE VIRTUAL WALL: WHY BUSINESSES RESIST METAVERSE IN THE RETAIL INDUSTRY?

    Li Wan, Tat‐Huei Cham, Yanyan Zhang +2

    МақолаImpact of AI and Big Data on Business and SocietyInternational Journal of Business and Society20250 иқтибос
    ABI