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14 ta ish

Ish: Factors affecting university brand capital in the process of transformation of the university system

  1. A Service Quality Model and its Marketing Implications

    Christian Grönroos

    Maqola19847 iqtibos
    ABI

  2. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

    Kevin Lane Keller

    MaqolaOchiq kirish19936 iqtibos
    ABI

  3. Managing brand equity : capitalizing on the value of a brand name.

    David A. Aaker

    Kitob19914 iqtibos
    ABI

  4. Dimensions of Brand Personality

    Jennifer Aaker

    Maqola19974 iqtibos
    ABI

  5. Brand Synthesis: The Multidimensionality of Brand Knowledge

    Kevin Lane Keller

    Maqola20033 iqtibos
    ABI

  6. An Examination of the Nature of Trust in Buyer-Seller Relationships

    Patricia M. Doney, Joseph P. Cannon

    Maqola19973 iqtibos
    ABI

  7. How brand awareness relates to market outcome, brand equity, and the marketing mix

    Rong Huang, Emine Sarigöllü

    Maqola20113 iqtibos
    ABI

  8. The impact of brand equity on brand preference and purchase intentions in the service industries

    Hsin Hsin Chang, Ya Ming Liu

    Maqola20093 iqtibos
    ABI

  9. An Examination of Selected Marketing Mix Elements and Brand Equity

    Bong-Goo Yoo, Naveen Donthu, Sungho Lee

    Maqola20002 iqtibos
    ABI

  10. Creating Competitive Advantage Through Ingredient Branding and Brand Ecosystem

    Musa Pınar, Paul Trapp

    Maqola20082 iqtibos
    ABI

  11. Do brand personality scales really measure brand personality?

    Audrey Azoulay, Jean‐Noël Kapferer

    Maqola20032 iqtibos
    ABI

  12. Sarlavhasiz

    Boshqa2 iqtibos
    ABI

  13. Sarlavhasiz

    Boshqa2 iqtibos
    ABI

  14. Sarlavhasiz

    Boshqa1 iqtibos
    ABI