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Ish: The Role of Green Consumer Brand Engagement in Shaping Brand Loyalty Through Digital Marketing in the Hotel Industry
Social Exchange Theory: An Interdisciplinary Review
Russell Cropanzano, Marie S. Mitchell
MaqolaOchiq kirish200519 iqtibosABIPast, present, and future of customer engagement
Weng Marc Lim, Tareq Rasul, Satish Kumar +1
MaqolaOchiq kirish20215 iqtibosABIGreen Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image
Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid +2
MaqolaOchiq kirish20203 iqtibosABIThe future of social media in marketing
Gil Appel, Lauren Grewal, Rhonda Hadi +1
Maqola20193 iqtibosABI