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54 ta ish

Ish: Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

  1. Firm Resources and Sustained Competitive Advantage

    Jay B. Barney

    Maqola199148 iqtibos
    ABI

  2. Users of the world, unite! The challenges and opportunities of Social Media

    Andreas Kaplan, Michael Haenlein

    Maqola20098 iqtibos
    ABI

  3. Sarlavhasiz

    Boshqa7 iqtibos
    ABI

  4. Confirmatory factor analysis for applied research

    Maqola20076 iqtibos
    ABI

  5. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

    Kevin Lane Keller

    Maqola19935 iqtibos
    ABI

  6. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

    Angella J. Kim, Eunju Ko

    Maqola20114 iqtibos
    ABI

  7. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

    Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli +4

    Maqola20164 iqtibos
    ABI

  8. Social media in marketing: A review and analysis of the existing literature

    Ali Abdallah Alalwan, Nripendra P. Rana, Yogesh K. Dwivedi +1

    Sharh maqola20174 iqtibos
    ABI

  9. A Paradigm for Developing Better Measures of Marketing Constructs

    Gilbert A. Churchill

    Maqola19794 iqtibos
    ABI

  10. Managing brand equity : capitalizing on the value of a brand name.

    David A. Aaker

    Kitob19913 iqtibos
    ABI

  11. Brand Synthesis: The Multidimensionality of Brand Knowledge

    Kevin Lane Keller

    Maqola20033 iqtibos
    ABI

  12. Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

    Mayank Yadav, Zillur Rahman

    Maqola20173 iqtibos
    ABI

  13. The value relevance of digital marketing capabilities to firm performance

    Christian Homburg, Dominik M. Wielgos

    Maqola20223 iqtibos
    ABI

  14. Closing the Marketing Capabilities Gap

    George S. Day

    Maqola20112 iqtibos
    ABI

  15. Sport and social media research: A review

    Kevin Filo, Daniel Lock, Adam Karg

    Sharh maqola20142 iqtibos
    ABI

  16. Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

    Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang

    Maqola20122 iqtibos
    ABI

  17. The Capabilities of Market-Driven Organizations

    George S. Day

    Maqola19942 iqtibos
    ABI

  18. Social media: The new hybrid element of the promotion mix

    W. Glynn Mangold, David J. Faulds

    Maqola20092 iqtibos
    ABI

  19. An Examination of Selected Marketing Mix Elements and Brand Equity

    Bong-Goo Yoo, Naveen Donthu, Sungho Lee

    Maqola20002 iqtibos
    ABI

  20. Relationships between social Web, IMC and overall brand equity

    Maja Šerić

    Maqola20172 iqtibos
    ABI

  21. Perceived social media marketing activities and consumer-based brand equity

    Kian Yeik Koay, Derek Lai Teik Ong, Kim Leng Khoo +1

    Maqola20202 iqtibos
    ABI

  22. What Makes Online Content Viral?

    Jonah Berger, Katherine L. Milkman

    Maqola20112 iqtibos
    ABI

  23. Digital Marketing Excellence

    Dave Chaffey, PR Smith

    Kitob20172 iqtibos
    ABI

  24. Sarlavhasiz

    Boshqa2 iqtibos
    ABI

  25. Sarlavhasiz

    Boshqa1 iqtibos
    ABI