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88 ta ish

Ish: Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

  1. Common method biases in behavioral research: A critical review of the literature and recommended remedies.

    Philip M. Podsakoff, Scott MacKenzie, Jeong Yeon Lee +1

    Sharh maqola200369 iqtibos
    ABI

  2. When to use and how to report the results of PLS-SEM

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  3. Statistical power analyses using G*Power 3.1: Tests for correlation and regression analyses

    Franz Faul, Edgar Erdfelder, Axel Buchner +1

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  4. The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry

    Kim‐Shyan Fam, Boon Liat Cheng, Tat‐Huei Cham +2

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  5. Service quality, image and loyalty towards Malaysian hotels

    Tat‐Huei Cham, Yalini Easvaralingam

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  6. An approach to environmental psychology

    Albert Mehrabian, James A. Russell

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  7. Research Methods for Business Students

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  8. The Commitment-Trust Theory of Relationship Marketing

    Robert M. Morgan, Shelby D. Hunt

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  9. Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders

    Tat‐Huei Cham, Boon Liat Cheng, Caryn Kar Yan Ng

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  10. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

    Angella J. Kim, Eunju Ko

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  11. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

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  12. Assimilation of Enterprise Systems: The Effect of Institutional Pressures and the Mediating Role of Top Management1

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  13. Go digital: can the money-gift function promote the use of e-wallet apps?

    Xin‐Jean Lim, Phillip Ngew, Jun‐Hwa Cheah +2

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  14. Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

    Chen Lou, Shupei Yuan

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  15. National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences among Nations

    Geert Hofstede

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  16. An Examination of the Nature of Trust in Buyer-Seller Relationships

    Patricia M. Doney, Joseph P. Cannon

    Maqola19973 iqtibos
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  17. How online reviews affect purchase intention: a new model based on the stimulus-organism-response (<i>S</i>-<i>O</i>-<i>R</i>) framework

    Linlin Zhu, Li He, Feng‐Kwei Wang +2

    Maqola20203 iqtibos
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  18. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

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  19. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

    Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

    MaqolaConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 iqtibos
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  20. Building customer-based brand equity : a blueprint for creating strong brands

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  21. Social media influencer marketing: A systematic review, integrative framework and future research agenda

    Demetris Vrontis, Anna Makrides, Michael Christofi +1

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  22. Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia

    Tat‐Huei Cham, Caryn Kar Yan Ng, Yet Mee Lim +1

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  23. Measuring Brand Equity Across Products and Markets

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  24. Cosmopolitanism and ethnocentrism among young consumers in emerging Asia

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  25. Millennial social media users' intention to travel: the moderating role of social media influencer following behavior

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