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12 ta ish

Ish: Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

  1. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

    Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

    MaqolaVirtual Reality Applications and ImpactsJournal of Computer Information Systems202310 iqtibos
    ABI

  2. Banking in the metaverse: a new frontier for financial institutions

    Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

    MaqolaVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20232 iqtibos
    ABI

  3. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

    Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi +4

    MaqolaVirtual Reality Applications and ImpactsAnnals of Operations Research20232 iqtibos
    ABI

  4. Virtual reality in tourism: adoption scepticism and resistance

    Tat‐Huei Cham, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

    MaqolaVirtual Reality Applications and ImpactsTourism Review20232 iqtibos
    ABI

  5. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

    Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

    MaqolaDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 iqtibos
    ABI

  6. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

    Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

    BobDigital Marketing and Social MediaStudies in computational intelligence20230 iqtibos
    ABI

  7. BREAKING THE VIRTUAL WALL: WHY BUSINESSES RESIST METAVERSE IN THE RETAIL INDUSTRY?

    Li Wan, Tat‐Huei Cham, Yanyan Zhang +2

    MaqolaImpact of AI and Big Data on Business and SocietyInternational Journal of Business and Society20250 iqtibos
    ABI

  8. Channel Modeling for Holographic MIMO-Enabled IOT Devices in 6G Networks

    Bhoomi Gupta, Shakir Khan, Qusay Bsoul +5

    MaqolaAdvanced MIMO Systems OptimizationIEEE Transactions on Consumer Electronics20250 iqtibos
    ABI

  9. E-Commerce in Transition Economies: Insights From Uzbekistan on Institutions, Trust, and Platforms

    Bekzodjon Irnazarov, Zuhriddin Juraev, Boburmirzo Khursanaliyev

    MaqolaDigital Platforms and EconomicsSN Business & Economics20250 iqtibos
    ABI

  10. Empowering Women through Language and Technology: A Study on Women’s Participation in Education in the Digital Era

    Kushieva Nodira Khabibjonovna, Bushra Sumaya

    MaqolaGender and Technology in EducationWomen Education and Social Welfare20250 iqtibos
    ABI

  11. Digital twin utilization in photovoltaic energy systems: Challenges and opportunities

    Kehinde Temitope Alao, Syed Ihtsham Ul Haq Gilani, Kamaruzzaman Sopian +4

    MaqolaDigital Transformation in IndustryAIP conference proceedings20260 iqtibos
    ABI

  12. Exploring the Impact of <scp>AI</scp> ‐Driven Marketing Strategies on Customer Engagement and Loyalty in Pakistan's Online Shopping Sector

    Muhammad Umair Wattoo, Guoyong Ma, Irtaza Nawaz +3

    MaqolaAI in Service InteractionsKnowledge and Process Management20260 iqtibos
    ABI