Ushbu ishga iqtibos qilgan ishlar

4 ta ish

Ish: PLS-SEM’s most wanted guidance

1. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

   Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

   MaqolaConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.000027

2. An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia

   Samshul Amry Abdul Latif, Asmat‐Nizam Abdul‐Talib, Mazni Saad +2

   MaqolaConsumer Behavior in Brand Consumption and IdentificationJournal of International Consumer Marketing20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.001492

3. Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

   R. S. Chatterjee, Irfan Hameed, Tat‐Huei Cham

   MaqolaConsumer Retail Behavior StudiesJournal of Marketing Analytics20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.001023

4. Lost in the Stream: Unravelling the Triggers of Impulsive Buying on Live Shopping Platforms

   Prio Utomo, Arta Moro Sundjaja, Sanjar Mirzaliev +1

   MaqolaDigital Marketing and Social MediaJournal of Creative Communications20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.002275