Ushbu ishga iqtibos qilgan ishlar

3 ta ish

Ish: Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   MaqolaDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.000990

2. Exploration of the concept of brand love in city branding: antecedents and consequences

   Davood Ghorbanzadeh, KDV Prasad, Natalia Prodanova +3

   MaqolaCustomer Service Quality and LoyaltyPlace Branding and Public Diplomacy20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.002052

3. Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

   Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2

   MaqolaConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.002428