Works citing this work

2 works

Work: Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance

1. Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty

   Prashant Chaudhary, Prabha Kiran, Nilesh Kate +1

   ArticleConsumer Retail Behavior StudiesJournal of Information and Optimization Sciences20221 citations

   ABIABI:AkademIndex/openalex/2022.article.000756

2. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   ArticleDigital Marketing and Social MediaJournal of Marketing Analytics20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000452