Works citing this work

2 works

Work: The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility

1. Marketing micro-credentials: understanding learners' engagement and willingness to pay more

   Poh Kiong Tee, Tat‐Huei Cham, Eugene Cheng‐Xi Aw +2

   ArticleOnline Learning and AnalyticsInternational Journal of Educational Management20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000721

2. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

   Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

   ArticleInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 citations

   ABIABI:AkademIndex/openalex/2025.article.001692